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The FTC took two distinct steps this fall: it approved changes to its Rules of Practice on Oct. 13, 2026, and earlier opened a comment process on Sept. 30 asking whether to update its impersonation rule to address how platforms’ ad-optimization tools can help scams spread.
Why it matters: FTC rulemaking update on impersonation scams and platform ad-optimization
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The FTC took two distinct steps this fall: it approved changes to its Rules of Practice on Oct. 13, 2026, and earlier opened a comment process on Sept. 30 asking whether to update its impersonation rule to address how platforms’ ad-optimization tools can help scams spread.
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